Executive Summary
We analyzed 6 leading career platforms (Teal, Careerflow, BetterUp, Shimmer, Inflow, Sonara) across 10 critical dimensions for ADHD job seekers. JobCoffin delivers 10x better value at a 90% lower price point than enterprise coaching, while being the only platform designed specifically for ADHD professionals.
Market Positioning: Price vs. ADHD Support
Every competitor either ignores ADHD (career tools) or ignores job search (ADHD apps). JobCoffin is the only platform addressing both at an accessible price point.
How to read this chart: The quadrants show positioning based on price (vertical) and ADHD specialization (horizontal). JobCoffin is the only platform in the "sweet spot" with both affordable pricing AND ADHD specialization for job search.
Feature Comparison Matrix
Side-by-side analysis of 10 critical features for ADHD job seekers. Green = included, Red = missing.
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Price-to-Value Analysis
JobCoffin delivers enterprise coaching value at consumer pricing. See the breakdown of cost per feature.
BetterUp
- ✓ 1:1 coaching (60min/month)
- ✓ Platform access
- ✗ No ADHD specialization
- ✗ No job search focus
- ✗ Requires scheduling
Shimmer ADHD
- ✓ ADHD-specialized coaching
- ✓ Community access
- ✗ Not job-search specific
- ✗ Requires app download
- ✗ No career tools
Teal Premium
- ✓ Unlimited resumes
- ✓ Job tracker + analytics
- ✓ Interview prep tools
- ✗ Zero ADHD support
- ✗ No human coaching
JobCoffin
- ✓ ADHD-specialized coaching
- ✓ Email-based (24/7 access)
- ✓ Job-search focused
- ✓ Resume + tracking + prep
- ✓ Crisis support (PANIC)
- ✓ Variable rewards (VR-10)
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JobCoffin's Defensible Competitive Moat
Five unique advantages no competitor can replicate without complete platform redesign.
Only ADHD-Specialized Job Platform
Market Position: 50M+ adults with ADHD, zero specialized job platforms.
Barrier to Entry: Competitors would need to rebuild entire UX, coach training, and feature set around ADHD neuroscience. Teal/Careerflow can't pivot without alienating 650K existing neurotypical users.
Email-Only Delivery (No App)
Market Position: Only career platform that lives in user's inbox. Zero downloads, zero logins, zero forgotten dashboards.
Barrier to Entry: Competitors built entire tech stacks around web dashboards and mobile apps. Would require complete architecture rewrite.
24/7 Crisis Support (PANIC Command)
Market Position: Only platform with instant crisis intervention for job search paralysis and rejection sensitivity.
Barrier to Entry: Requires ADHD-trained coaches on-call 24/7 + AI systems designed for emotional de-escalation. No competitor has this infrastructure.
Variable Reward Scheduler (VR-10)
Market Position: Only platform using B.F. Skinner's variable ratio reinforcement to combat ADHD task initiation paralysis.
Barrier to Entry: Proprietary 3,456-combination algorithm. Requires deep understanding of ADHD neuroscience + behavioral psychology. Protected by research data.
Research-Oriented Protocol
Market Position: Only platform building ADHD-specific career dataset for institutional research review. Research submission planned at 1,000 members for predictive intelligence validation.
Barrier to Entry: Building comprehensive dataset for institutional research review requires ethics design and data governance infrastructure. Network effects: more users = better predictions = more users.
Frequently Asked Questions
Common questions about how JobCoffin compares to other platforms and why it's the best choice for ADHD job seekers.
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94% cost savings vs. BetterUp. 100% ADHD specialization. Zero competitors with both job focus and ADHD support.
See Pricing & Social Impact ProgramThe Verdict: Why JobCoffin Wins
Market Gap
50+ million adults with ADHD. Zero specialized job platforms. We're not competing—we're creating a new category.
Price-to-Value
$29.99/mo delivers what $499/mo BetterUp and $199/mo Shimmer can't: ADHD + Jobs + Coaching in one platform.
Defensible Moat
Email delivery, VR-10 rewards, 24/7 crisis support, and dataset-driven research protocol create barriers competitors can't replicate.
User Validation
Every competitor has user complaints we explicitly solve: "too expensive," "forgot the app," "no ADHD support," "not job-specific."
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